STRATEGIC GROWTH USING META™ ADS
For established service businesses, and selected product-based brands, ready to scale.
When Meta™ Ads Enter The Picture
If you’re at the point of considering Meta ads seriously, it’s because organic activity alone isn’t enough to support where you want the business to go.
At this stage, ads aren’t something to experiment with casually. Spend has consequences, and decisions compound quickly.
Without clear strategy, ads don’t create clarity. They amplify whatever is already unclear.
That’s why this stage needs a different approach. One where strategy comes first, and ads are introduced with proper oversight so decisions aren’t made in isolation.
I'm Victoria Marshall, I work with established businesses who want to use Meta™ ads to scale.
Ads do not work in isolation. Without clear strategy around the business, the offer, and what you’re actually trying to grow, ads simply put spend behind the wrong thing.
That’s why my work always starts with strategy and stays close to ads once they’re live.
Over the past decade, my work has delivered exceptional results, including:
66,000+ leads generated at an average cost of under £3 per lead (Industry Av £4+)
Average 11x ROAS for a luxury brand in a category where typical performance sits closer to 2–3x (£1,000 in ad spend = £11,000 in sales)
23% year-on-year increase in turnover following strategic repositioning for a local business
49% increase in turnover over five months for a retail business after a two-year decline, outperforming its previous best trading year
23% uplift during Christmas trading compared to the same period in their prior best year
I don’t work with trends or short-term ideas.
Once you start chasing those, you’re always reacting.
My role is to make sure ads are anchored to strategy, so decisions are made with context, experience, and the wider business in mind.
MAKING YOUR BUSINESS GROW PREDICTABLY
At this stage, growth doesn’t come from doing more. It comes from backing the right things and knowing why they matter.
That’s why all of my work sits around the same principle: clear strategy first, then Meta™ ads used deliberately to support it.
How that looks in practice depends on where your business is right now.
You might need:
Strategic direction to clarify what to focus on and what to stop
Hands-on support managing Meta ads as you scale
A structured programme that combines strategy, learning, and live ads support
Each route is designed to reduce uncertainty and keep growth aligned with the wider business, rather than chasing short-term results.
Why Work With Victoria
I don’t approach Meta™ ads in isolation.
Before spend increases or decisions are made, I look at the wider business context: what you’re scaling, who you’re targeting, and how ads need to support that direction.
This approach means ads are built to serve the business, not the other way around. Decisions are made with strategy in place, and performance is reviewed with context, not in a vacuum.
That’s how growth stays predictable rather than reactive.
READY TO BUILD SOMETHING PREDICATABLE?
Ready to take the next step?
If you’re at the stage where ads need to be handled properly, the next step is to explore the right way to work together.
You can:
Review the 30k Scale Room if you want structured strategy and ads support
explore Ad Management if you’re ready for hands-on execution
or start with strategy if you need clarity before scaling
Contact: enquiries@victoriamarshall.co.uk | WhatsApp 07746 864030
Victoria Marshall - is not affiliated with Meta®. This is an independent business providing advertising services. Meta®, Facebook®, and Instagram® are registered trademarks of Meta Platforms, Inc. Any use of Meta brands, logos, and trademarks on this site is for reference only.
The business helps advertisers reach their goals using Meta advertising platforms, but is not endorsed by, affiliated with, sponsored by, or in any way officially connected with Meta Platforms, Inc. or any of its subsidiaries or affiliates.
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