GAME CHANGING BUSINESS STRATEGY
READY TO STOP PLAYING HIDE AND SEEK WITH YOUR PROFITS AND YOUR BUSINESS?
Say Goodbye to Hoping and HELLO to Knowing EXACTLY Where and How to Advertise without Signing Away Your Inheritance
LOOKING FOR MORE GROWTH?
DOING MORE OF THE SAME DOESN'T WORK!
Just do more of what you're doing! Sound Familiar? Are you doing more of what worked in previous stages of your business and finding that you are just exchanging more time and more money for more of the same?
Doing MORE, Doesn't Mean You Create MORE
I deliberately used the word MORE a lot, because unless you are really clear with every aspect of your business, scaling is hard! Do MORE, isn't necessarily the right thing, BEING SMART is.... Think about those SMART Goals, everything action you take in your business, should come back to a business goal.
Except eating chocolate and cheese, that's just for fun!
What if you were completely clear on who your audience and competitors are?
A Marketing Strategy from Alpha Digital Marketing works closely with you to really dig deeply into your business and your customers, getting a clear idea of who they are.
I quite often work with businesses who "think" they know who their clients are, but ultimately don't. Without this your marketing will not be as effective, potentially attracting the wrong customers, the result of this, it cuts the customer journey off early! We also perform competitor analysis (and so much more) to ensure you are aware of who your competitors are, what they do, identify market gaps and also so we can create your unique selling point.
How would it feel to know exactly what you need to do to move your business forward?
A Marketing Strategy is an extensive piece of work. It will give you a blueprint, based on YOUR business goals considering all of the steps you need to move your business forward, increasing those sales and bookings. It will cover everything you need to know for your online marketing!
This is a short to long term plan. I recommend that this is taken in bite size chunks to avoid overwhelm , Remember, the best way to eat an elephant? One bite at a time! Trying to implement all of the recommendations immediately will lead to overwhelm.
Consider it a working document to update as your business grows.
What if you had a months support to begin implementing your strategy to create more growth?
We know that being presented with your new business bff, aka your Marketing Strategy, might be overwhelming and that's why we include a full months support to begin implementing your strategy. We also take the time to go through this with you, either personally or via a video, to ensure that you understand all of the recommended steps. This will answer any questions you have and offer any guidance.
This is up to four 30 min zoom conversations over the month. You will also have access to Victoria for short questions only via Whatsapp.
This will be more than enough to get you going on the right path to success!
Here’s what you’ll get when you book a Personalised Marketing Strategy
Get to Know Your Business: The Foundation Sessions
Two 40-Minute Deep Dives or One Intensive 90-Minute Session:
We begin with a thorough exploration of your business, delving into the diverse mix of your clientele and product range, what makes you unique and all sorts of deep questions.
This will include a full audit and SWOT analysis.
This can be done through two focused 40-minute sessions or a comprehensive 90-minute session. The choice is yours, and the goal is to deeply understand the nuances of your business.
Crafting Your Customer Avatar: Building Customer Profiles
We don't just look at numbers; we create detailed customer profiles to understand who you're talking to and what they need. This will help create your marketing strategy and driven sales and growth.
Many business have more than one Customer profile, but it is important to know exactly who they are and what they need from your business, to ensure that your marketing meets their expectations.
Really understanding why your customer needs your products and services will help you tap into more marketing potential to achieve more bookings an sales.
Strategy Development: Content Strategy and Planning
You will receive a content strategy for Social Media & Google Business:
We design a content strategy tailored to boost your presence on social media and Google Business, aligning with your brand and objectives and goals! A strategy is different to a content plan, which you will also receive, covering 30 days of suggestions.
Content Plan:
A step-by-step content plan is developed, guiding you on what to post, when, and where.
This feeds from your business goals
Expanding Your Horizon: The Research Phase
Further 40+ Minute Content Session:
Here, we delve into the specifics of your content needs and strategies, ensuring we understand your vision and goals.
Comprehensive Research:
Your business's digital footprint is crucial. We research your website, social media presence, and Google visibility.
Competitor Analysis:
Understanding your market rivals is key. We conduct detailed research on your competitors to see where you stand and where you can excel and more importantly where you are positioning your products and services.
Insightful Reporting: Written Report of Findings
Our findings are compiled into a clear and concise written report, offering you valuable insights into your business and market.
It will include the audits of your socials and your website with recommendations. SWAT Analysis, Competitor Research and Analysis. Full strategy which will include Digital Marketing & Content Strategy, Email Marketing, Partnerships and Collaborations and much more! It will give you the exact blueprint to move your business forward.
Ongoing Guidance: Content Strategy Support
Guidance for Implementation:
Not just a plan, but we also provide practical guidance on implementing your content strategy across Social Media and Google Business.
1 Month of Content Support & Feedback:
To ensure you're on the right track, we offer a full month of support and feedback on your content, helping you refine and improve your strategy.
This is 2 hours of Zoom meetings over the 4 weeks, if needed (up to 30 minutes per week). Access to Victoria via Whatsapp for small queries.